TAMA Dussehra & Bathukamma: A Magnum Success

A magical splash of colors. A well-coordinated display of music and dance. A perfect blend of joy and ecstasy… the mood and tone set at the first-ever Dussehra & Bathukamma celebration by Telugu Association of Metro Atlanta (TAMA) celebrated on Saturday, September 28, 2019, at DeSana Middle School, Alpharetta, Georgia was beyond explicable. 

‘Bathukamma’, meaning ‘Oh Goddess come back to life’, is a festival celebrated by Telugu speaking people all over the world during September-Octobers months (known as ‘Badhrapada Masam’ in Telugu). Women arrange Bathukamma in several layers of colorful flowers, topped by Gouramma made with turmeric and two incense sticks. This Bathukamma is played for nine days followed by Vijaya Dashami also known as Dussehra. This festival is very popular in the Telangana region. 

Enthusiasts wearing colorful festive attire started arriving from 2 pm. By 3:30 pm the hall was filled with about 1700 women, men, kids, and visiting parents. The audience of all ages have glued to their seats when several songs and dance dramas were presented. Dances choreographed by reputed music and dance teachers like Sasikala Penumarthy, Neelima Gaddamanugu, Hema Shilpa Uppala, Santi Medicherla, Sreedevi Dadithota, Srivalli Sridhar and Madhavi Dasyam. have attracted the attendees. The emcees of the event Raaga Vahini and KT Sravanthi have done an awesome job.

The Guest Singer who came all the way from India exclusively to entertain TAMA’s Bathukamma, Dr. Srinivas Linga, Choreographer, Folk Singer, Dappu and Drums Artist, was simply brilliant and was rocking the show! After being introduced by the Cultural Secretary of TAMA, Subbarao Maddali, he displayed a unique talent of connecting with the audience in every which way you can imagine. He quickly friends with everyone by addressing folks in the hall affectionately – women as ‘Akkalu’ and men and ‘Annalu’. He sang several folk numbers popular in three different regions of the Telugu States – Rayalaseema, Coastal Andhra and Telangana. He had asked several trivia questions about Bathukamma and gave away prizes to those who answered the questions correctly.

Around 5:30 pm the actual ‘Bathukamma Aata Paata’ started. In this, women place all their Bathukammas and form a circle around them. They keep moving towards the right side by singing and dancing rhythmically. About 500 women and 100 kids participated in this play followed by Kolaatam (Dandiya) for more than two hours. Dr. Srinivas sang dozens of songs while women played Bathukamma. Around 7 pm before the Bathukammas were immersed (Nimajjanam), Prizes were distributed to winners. There were two categories with three levels of Prizes. Two of these prizes were sponsored by Ramesh Annabathula, Realtor and Viju Chiluveru, Director TAMA Board. Bathukamma Trivia prizes were sponsored by Priya Balusu and Kolaatam sticks were sponsored by Mahesh Pawar. Sneha Bukkarayasamudram, a community volunteer, along with Kanaka Lakshmi Chintala and Geeta Vedula have selected a few Bathukammas based on certain criteria.

The President of TAMA, Venkateswara Rao (Venky) Gadde, has thanked all the attendees, especially women, for making the celebration a truly memorable event in the history of the organization. Several departments – Registration, Food, Cultural Programs, Venue Logistics, Vendor Stalls, sponsorships, etc., were handled by Venky Gadde, Bharath Maddineni, Innaiah Yenumula, Priya Balusu, Subbarao Maddali, Sai Ram Karumanchi, Aditya Gali, Ravi Kalli, Bilhan Alapati, Suresh Bandaru, Rupendra Vemulapalli, Bharath Avirneni, Srivalli Sridhar, Vinay Maddinei, Rajasekhar Chunduri, Nagesh Doddaka, Kamal Satuluru, Srinivas Uppu, Viju Chiluveru, Mahesh Pawar, Ram Maddi, Ramki Chowdarapu, Ramesh Kotike, Srinivas Kukkadapu, Ramesh Vennelakanti, Bala Narayana Madda, Srinivas Lavu, Anjaiah Chowdary Lavu, Anil Yalamanchilil, Murali Boddu, Venkat Meesala, Vijay Ravilla, Suresh Dulipudi, Mohan Edara, Srinivas GV, Sudhakar Borra, Yashwanth Jonnalagadda, Vijay Babu Kotha, Prabhakar Koppolu, Nagaraju, Naveen, Sai Prashanth, Susruth, Santosh Kiran Varada, Saritha, Sreedevi, Vijay, Siva Malempati, Vinod Reddy Tupili, Gowridhar Madu, Satya Nagendar Guthula, Raj Kiran Moota and many more.

Sponsors and patrons who made this unique celebration include Godavari Restaurant, Magnum Opus IT, Delta Information Systems Inc., Amerind Solutions and Dr. Nagendra Srinivas Kodali. Media support was extended by Shiva Ramadgu from TV9, Praveen Puram from TV5 & ManaTV and Anjali Chabria from TV Asia. Audio/lighting by Srinivas Durgam, Photography by Suresh Volam, Bathukamma theme stage decoration & Dussehra theme photo booth by Udaya Etooru. There were about two dozen stalls selling clothes, ornaments, bangles, snacks etc.

Serving food was a big task. ..about 50 volunteers have handled about 1700 people who lined up for dinner served free. Many who ate said the food and the service were absolutely flawless and were appreciative of the organizers. Food serving started around 6:30 pm and went beyond 10:30 pm.

TAMA Officers and Volunteers have spent countless hours with enthusiasm. Their hard work finally paid off in the form of happiness and soul-satisfaction. All their faces were full of joy and contentment in the heart. TAMA, a premiere Organization of Telugu Speaking Indian Americans in Metro Atlanta organizes several festive, community, educative and sports events throughout the year. To learn more about TAMA visit www.tama.org.

– Report by Viju Chiluveru